Going Red: The Two Million Voters Who Will Elect the Next President--and How Conservatives Can Win Them by Ed Morrissey
My rating: 4 of 5 stars
Closer to a 4.5.
Ed Morrissey is best known for his work on Hot Air, the conservative news site, but this book ended up being a surprisingly great, well-researched primer on the upcoming election.
Why does this work? It's more like a basic electoral roadmap about some of the most important areas for Republicans and how they can win. It's so well put together that it will work well as a historical document in a few cycles, and gives enough tips and information to work for years beyond as well.
The downside? In a year with Donald Trump making such great inroads, we'll never really get to see the extent of the value of this work.
Honestly, there's not a ton to say about this. The appeal is for conservative election wonks and movement types who are looking for in-depth information about Republican electoral options. Beyond that, it might not be much, but, for myself, I really found a lot to enjoy and digest in this. A pleasant, wonderful surprise.
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